In my earliest days in sales and marketing we did brag about our accomplishments, and the belief was that it gave us credibility. That style is no longer the best way to go in writing marketing materials. This morning I was helping a business coaching client, who had been selected for a 5 Star City Achievements Award, come up with the right words to use for her promotional materials that will be shared at the awards ceremony. She asked me to help her, because she was finding